EDC of Florida's Space Coast enters brand-building phase (Brevard Business News, July 27, 2026, by Ken Datzman)
Space Coast Rolls Out New Regional Brand: "Tomorrow Launches Here"
Brevard County's Economic Development Commission is two years into an ambitious project to give Florida's Space Coast a unified identity — one built not in a boardroom, but through community input from over 30,000 residents, business owners, and civic leaders.
The result is "Tomorrow Launches Here," a place-branding campaign meant to capture the region's blend of laid-back coastal living and cutting-edge aerospace innovation. EDC President Lynda Weatherman says it's a long game: branding efforts like this typically take a decade to fully take hold, and the region is only about a third of the way there.
What sets this effort apart is its collaborative backbone. Nine local organizations — including several area chambers of commerce, LEAD Brevard, and the Space Coast Association of Realtors — signed on to a shared memorandum of understanding to tell one consistent regional story instead of competing narratives.
The brand's logo reflects that story directly: yellow for the golden-hour glow of rocket contrails, blue for the waters that surround the coast, and green for the county's more than 270 local parks.
Residents and businesses can join in through the Florida's Space Coast Brand Playbook, available at flspacecoast.org/playbook, which offers logos, messaging guidelines, and digital assets for anyone who wants to help spread the word.
Multiple chamber/organization leaders (Goltz, Rutledge, Murrell, Jones, Thomas, Skeates, Conroy-Baiter, Lane, Ruschak) offered supportive quotes about unifying the region's story around innovation, talent, and quality of life tied to the area's aerospace/space heritage.
The logo's colors are symbolic: yellow (Golden Hour/rocket contrail), blue (surrounding waters), green (270+ local parks along the coastline).
Community members can access the "Florida's Space Coast Brand Playbook" at flspacecoast.org/playbook to get logos, messaging, and digital assets, and are encouraged to use the digital toolkit, attend EDC events, and engage through partner organizations. Photofy app is being used to help promote the brand.
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