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New MLS policy released March 25, 2025 by the National Association of Realtors

By Kymberly Franklin posted 29 days ago

  

We want to inform you about a new MLS policy released March 25, 2025 by the National Association of Realtors. This policy, which expands consumer choice, must be implemented by all MLSs no later than September 30, 2025.

Your Space Coast MLS, already offers several tools and options that align with this the majority of this new policy, including:

  • Temporary Exclusion
  • Permanent Exclusion
  • Coming Soon Status
  • Five (5) Business Days to Input a Listing

Please note that this policy does not change our MLS’s existing mandatory submission deadlines or the Clear Cooperation policy, which requires listing submission within one (1) business day of public marketing.

Your Board of Directors will be meeting soon to discuss next steps to ensure full compliance and will develop a marketing plan to keep our members informed. We will provide further details as they become available.

NAR Announcement:

Today we are announcing the results of the National Association of REALTORS®' thorough assessment of the Clear Cooperation Policy ("CCP") and options to enhance consumers' flexibility and choice in the marketing of their properties.

After many months of analysis and deliberation across the industry-including MLS leadership; Association Executives; brokerages of all sizes; agents; multi-cultural partners; and fair housing, policy, technology, and legal experts-NAR has adopted a new MLS policy: "Multiple Listing Options for Sellers."

"Multiple Listing Options for Sellers" will exist in conjunction with CCP and other MLS policies to provide sellers and their agents more options and choice when marketing a property, while also supporting fair housing by providing buyers and their agents with equal access to important MLS property information. With this new policy:

  • A consumer will have the option to market their home as a "delayed marketing exempt listing." This means a seller can instruct their listing agent to delay the marketing of their listing by other agents outside the listing firm through IDX or syndication for a period of time.

  • During the delayed marketing period, the home seller and the listing agent can market the listing in a manner consistent with the seller's needs and interests. At the same time, the delayed marketing exempt listing will still be available to other MLS Participants through the MLS platform so they can inform their consumers about the property.
  • Each MLS will have discretion to determine a delayed marketing period that is most suitable for their local marketplace.

  • Listing agents representing sellers who choose to delay the public marketing of their listing must secure from their seller a signed disclosure documenting the seller's informed consent to waive the benefits of immediate public marketing through IDX and syndication. Seller disclosure is required for both delayed marketing exempt listings and office exclusive exempt listings.

NAR is also clarifying its policy interpretation that one-to-one, broker-to-broker communications about listings do not trigger CCP requirements. However, multi-brokerage communications about a listing will constitute public marketing under CCP.

"Multiple Listing Options for Sellers" is effective March 25, 2025, and must be implemented by September 30, 2025, allowing for technical changes associated with this new seller option of delayed marketing exempt listings.

Please note that the new policy does not change an MLS's local mandatory submission deadlines or CCP and its requirement to file a listing with the MLS within one (1) business day from public marketing.

I'm sure you will have many questions about the changes, and we are committed to addressing those over the coming days and weeks. We have launched new resources for "Multiple Listing Options for Sellers" on facts.realtor, including an infographic and "Frequently Asked Questions," which we will continually update and augment to meet member needs.

NAR NEW Policy Language:

Multiple Listing Options for Sellers:

Office Exclusive: Is an exempt listing where the seller has directed that their property not be disseminated through the MLS and not be publicly marketed. The office exclusive listing shall be filed with the MLS but not disseminated to other MLS Participants and Subscribers.

Delayed Marketing: Is an exempt listing where the seller has directed the listing broker to delay the public marketing of that listing through IDX and syndication for any period as allowed by the local MLS in its unfettered discretion. A delayed marketing listing shall be filed with the MLS and does not preclude the listing firm from marketing the listing in a manner consistent with their seller's choice.

Exempt Listing Disclosure: The filing of an exempt listing (office exclusive or delayed marketing) with the MLS must be pursuant to a certification obtained by the listing broker from the seller which includes:

  • Disclosure about the professional relationship between the Participant and the seller;
  • Acknowledgement that the seller understands the MLS benefits they are waiving or delaying with the exempt listing, such as broad and immediate exposure of their listing through the MLS; and
  • Confirmation of the seller's decision that their listing not be publicly marketed and disseminated by the MLS as an office exclusive listing or that their listing will not have immediate public marketing through IDX and Syndication as a delayed marketing listing.

Multiple Listing Options for Sellers requirements only apply to listing types that are subject to mandatory submission pursuant to the MLS local rules.

Multiple Listing Options for Sellers FAQ

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