RPR (Realtors Property Resource) has taken a significant step forward with its Next Gen Reports (Beta)—and we’re inviting your feedback to make them even better.
We launched the beta test program in late 2024, and today, we’re excited to introduce another report template: the Commercial Trade Area template. This powerful addition supplies REALTORS® with actionable insights into consumer preferences, purchasing behaviors, and demographic data, helping commercial clients make informed, data-driven decisions.
With all Next Gen templates, REALTORS® can create fully customized reports tailored to their clients’ unique needs. The ability to reorder, add, delete, and move elements allows you to build the “perfect” personalized report from the ground up. Plus, you can save your customized reports as templates for future use, streamlining your workflow and enhancing your client presentations.
And this is just the beginning. As we gather feedback and refine the Next Gen Reports, we’ll be introducing even more templates in the coming months, including Market Activity, Neighborhood, School, Valuation Workbook, and Flyer templates.
The Trade Area template is designed to provide in-depth insights into consumer preferences, purchasing behaviors and demographic data for a specific area. These insights are critical for helping businesses identify optimal locations that align with their target market and growth strategies.
By using this template to create commercial communications, REALTORS® can deliver tailored, data-driven reports that empower their clients to make informed decisions. This report literally lays out where consumers spend and how much they spend on given goods and services.
Whether it’s for a retailer seeking foot traffic, a restaurant targeting specific demographics or an entrepreneur launching a new venture, the Trade Area template simplifies the process of analyzing and presenting key location data.