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Florida Realtors Unveils 'Keeping It Real' Toolkit

By Kymberly Franklin posted 08-13-2024 11:22

  

Florida Realtors Unveils 'Keeping It Real' Toolkit

The Florida Realtors “Keeping It Real” consumer-marketing campaign provides materials for members to showcase their expertise and the value of working with a Realtor.

ORLANDO, Fla. – Florida Realtors® has developed a digital marketing campaign toolkit for members to shine a spotlight on the amazing work Realtors® do and the invaluable role they play in every real estate transaction.

The “Keeping It Real” campaign provides members with digital materials, including social media graphics and videos with suggested text, to help members create online messaging for consumers – potential buyers and sellers – that, when used consistently, can help them be seen and heard in the crowded digital landscape.

“In times of change, it’s vital for our members to share with consumers the real value that a Florida Realtor brings to the table and how they benefit from their Realtor’s experience, work ethic, knowledge and willingness to go the extra mile during a homebuying, home selling or commercial transaction,” said Florida Realtors President Gia Arvin, broker-owner with Matchmaker Realty in Gainesville. “This ‘Keeping It Real' toolkit gives our members social media marketing tools that resonate with consumers who want to know that their Realtor listens to them, takes care of all the complex transaction details and works diligently to make their real estate dreams come true.”

Key messaging

The campaign’s overarching goal is to position the role of a Realtor as a trusted guide who understands and prioritizes consumers’ needs at every step of their real estate journey.

Key messaging highlights that Realtors offer:

  • Expert guidance and understanding of the complexities of real estate transactions, both residential and commercial
  • Invaluable local knowledge, including market conditions as well as insight into locations.
  • Negotiation skills that benefit buyers and sellers
  • Connections to leverage a broad network of industry leaders

Get the toolkit

The digital marketing materials, along with a toolkit resource guide (pdf), are available for download at https://WhyAFLRealtor.com/member.

You can also direct potential customers to a consumer-facing landing page, https://WhyAFLRealtor.com, for more information.

You can also access the social media graphics on Florida Realtors Photofy.

© 2024 Florida Realtors®

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