Section 2.7 - Advertising of Listing Filed with the MLS:
A listing shall not be advertised by any Participant other than the listing broker without the prior consent of the listing broker.
The listing agent may grant Blanket Approval for any member to advertise their listings in the MLS. This will be a YES or NO mandatory field on each listing individually and will default to NO in FLEX MLS.
Listing agents may choose to give one, all or none of their listings Blanket Approval.
When a listing is marked YES, the listing agent gives permission to allow other agents to advertise their listing in print or on the internet. In addition to any applicable advertising rules, these additional rules apply:
- No changes or manipulation of the listing data may occur, a true and accurate picture of the listing must be presented and may not attempt to mislead the consumer.
- The advertising agent cannot portray the listing as their own or belonging to their office, unless that is a true representation.
- “Courtesy Of” with the listing agent’s name & brokerage must be included in the verbiage of the advertisement in a readily visible color and font, with typeface not smaller than the median used in the display of listing data.
- You cannot rescind the blanket approval authorization. (this is in the place if FLEX is unable to make it to where you can rescind the blanket approval).
Should the listing agent rescind Blanket Approval at any time after listing by changing the Blanket Approval field to NO; upon request from the Association, listing agent will supply a copy of the MLS listing with the Blanket Approval field marked YES to document they were given approval to advertise the listing at the time the listing was advertised.
For a first violation there will be an administrative fine of $250 and required to attend the MLS sponsored 2-hour course of instruction on the MLS Rules and Regulations within 90-days of notification by the MLS for the first violation. Failure to complete the required education within the 90-day period will result in an additional administrative fine of $1,000 to be billed to the member’s membership account, with notification to the MLS Participant (Broker). A second violation will result in a $500 fine to each the MLS Subscriber (agent) and the MLS Participant (Broker).
Any subsequent violations by the same MLS Participant (Broker) or MLS Subscriber (Agent) for coming soon violations, the MLS Participant (Broker) and MLS Subscriber (Agent), pursuant to the coming soon policy, will each be assessed an administrative fine of $1,000. After notification by the MLS office, a failure to comply within one (1) business day a fine of $1,000 per day will accrue to each the MLS Subscriber (Agent) and MLS Participant (Broker) until compliance, up to a maximum pf $15,000 per occurrence. Any MLS Participant (Broker) or MLS Subscriber (Agent) failing to comply within three (3) business days of notification will have their MLS Membership suspended.