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That's Who We R 2023 National Ad Campaign

By Kymberly Franklin posted 02-22-2023 11:53

  

That's Who We R National Ad Campaign

That’s Who We R, NAR’s national advertising campaign, helps consumers understand that REALTORS® are real estate experts in their local communities that abide by a Code of Ethics. This year, the That’s Who We R campaign works as hard you do to show the many ways REALTORS® are here to make the dream of property ownership a reality for your clients.

“REALTORS® Are Here For It” demonstrates how REALTORS® bring value, partnership, and professionalism to every aspect of the property ownership journey, and often beyond that. A fully integrated media mix of TV, radio, streaming video, digital audio, social, and search delivers this work to our target audiences nationally.

For a deeper dive on the 2023 campaign, read the press release here.

Members can leverage NAR’s ad campaign by tapping into its advertising, social media, and Content Partnership resources and sharing out who you are and the value you bring to consumers. These brand-boosting assets will require member sign-in credentials. Examples of usage and brand guidelines can also be found.

2023 TV Ads

Please note: We cannot provide video files for download to any of our 2023 video spots due to talent and music licensing. However, REALTOR® family may share the spots posted from NAR’s YouTube channel by clicking “Share” under the video and then copying and pasting the provided URL. YouTube also provides buttons to directly share to a number of social media platforms or an embed button to add the video to your blog or website if you are a site owner or administrator.

Remember, our 2023 videos will be removed and all links to them on YouTube will be disabled in early 2024 when the talent agreements end for this work.

Courtyard: 30

Courtyard - YouTube(link is external)

Donut: 30

Donut - YouTube(link is external)

Dog: 30

Dog - YouTube(link is external)

Chair: 30

Chair - YouTube(link is external)

2023 Radio Ads

Please note: Radio spots are not available for download due to talent and music licensing. Radio scripts are available for download and use only as a radio spot, in your local market. The scripts have been approved by NAR legal counsel and may not be altered.
 

Here For It :30

Download: Here For It script (PDF: 41 KB)

2023 Radio Scripts

Expertise and Education :15
Download: Script (PDF: 45 KB)

Ethics :15
Download: Script (PDF: 45 KB)

Advocates :15
Download: Script (PDF: 45 KB)

Here to Advocate :30

Download: Here to Advocate script (PDF: 46 KB)

Of Note:

There are a number of campaign static and animated social media assets below. We also suggest you download the free NAR version of the Photofy app(link is external) to easily personalize and share That’s Who We R assets in a few taps.

If you don’t have the Photofy app, below are the new social media assets and suggested copy from the “That's Who We R” 2023 ad campaign.

Access Fair Housing social assets from the ad campaign.

Static Social Content:

Suggested Copy:

Did you know that as a member of the National Association of REALTORS® I have access to economic research data and insights that help me stay on top of a changing market. Reach out. #ThatsWhoWeR

Suggested Copy:

Sunshine, flowers in bloom and a whole bunch of open houses - it’s that time of year again. And I’m here to find the right home for you. Let’s chat. #ThatsWhoWeR

Suggested Copy:

As a REALTOR®, I abide by a Code of Ethics that requires me to be open and honest. Reach out if you’re looking for a partner in your property search. #ThatsWhoWeR

Suggested Copy:

Whether you’re opening your first store or expanding to new markets, I have the expertise to find a space that works for your business. #ThatsWhoWeR

Suggested copy:

A good real estate agent can help you buy or sell a house, but an agent who is a REALTOR® is different. As members of the National Association of REALTORS®, we go above and beyond in many ways, from our community involvement to our advocacy efforts. Partner with me and you’ll see the REALTOR® difference in action. #ThatsWhoWeR

Suggested copy:

Did you know the average downpayment for a first time homebuyer is 6-8%? Contact me to discuss steps you can take now to help prepare for the home you want later. #ThatsWhoWeR

Suggested copy:

I’m proud to be a member of an organization that promotes sustainability and fosters healthy communities. #ThatsWhoWeR

Suggested copy:

The REALTORS® Relief Foundation supports victims of natural disasters. I’m proud to be a member of an organization that makes a real difference. #ThatsWhoWeR

Suggested copy:

Partnering with someone who knows the community and business opportunities around a property is vital. Let’s work together to find the commercial space that’s right for you. #ThatsWhoWeR

Suggested copy:

Are current commercial conditions right for your business? REALTORS® are experts who are also deeply rooted in their community and can provide local knowledge, insights and support to help with your business needs. #ThatsWhoWeR

Animated Social Content

Suggested Copy:

When you’re ready to take the next step in your homebuying journey, agents who are REALTORS® are here with market insights that can make all the difference. #ThatsWhoWeR

Suggested Copy:

When you need a partner committed to your vision, agents who are REALTORS® are here for it. Bound by a code of ethics, we put you first. #ThatsWhoWeR

Suggested Copy:

Agents who are REALTORS® are here with local knowledge beyond the listing to deliver on the must-haves for every member of your family. #ThatsWhoWeR

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