AI for Real Estate Agents: The New Marketing Advantage - At the Association

This 60-to-90-minute, high-energy, interactive educational class is designed to show how Artificial Intelligence is transforming the way real estate professionals market their businesses, create content, and connect with potential clients.

In this session, attendees will learn

• practical ways to leverage AI tools to improve their online presence,
• streamline marketing efforts, and
• save valuable time.

Through live demonstrations and real-world examples, participants will

• discover both the opportunities and limitations of AI,
• learn how successful agents combine technology, strategy, and human expertise to generate better results.

Topics Covered

• The rapid growth of AI technology
• How AI is changing marketing and online search
• What AI can and cannot do today
• Why real estate professionals should pay attention
• AI content creation tools
• AI research and search tools
• AI assistants and automation tools
• AI connectors and integrations
• How AI can work with websites, documents, email, calendars, and other business tools
• Inaccurate or fabricated information (“hallucinations”)
• Outdated or incomplete data
• Generic content issues
• Fair housing and compliance considerations
• The importance of fact-checking and human review
• Why local expertise still matters

Learning Outcome

Attendees will 1) gain a foundational understanding of AI’s impact on the real estate industry and the opportunities it presents for marketing and business growth, and 2) will learn how modern AI tools can assist with everyday business and marketing activities while gaining insight into emerging capabilities that are shaping the future of the industry.