Basic Negotiating Skills for Today’s Real Estate Professional - At the Association

When:  Oct 4, 2024 from 13:00 to 17:00 (ET)

Basic Negotiating Skills for Today’s Real Estate Professional - In Person

Friday, October 4th

1:00 pm – 5:00 pm

4CE, $15.00 or FREE with Education Passport

Instructor:  Patricia Sherman

Registration Link:

Just imagine a Realtor® is in a situation where they want one thing, and their counterpart wants another. What to do? Challenge them to a duel? Although dueling days are past (whew!), there is a way to find a solution – and that is through negotiation. This course examines the art of negotiation and what it can mean for a real estate professional when practiced correctly. It will help Realtors® determine what negotiation is and how they can use it to find a solution. 

In learning that negotiating is finding a suitable compromise while keeping the focus on what each party needs to get out of the situation, students will understand that negotiation is a valuable skill that can assist them in and out of work situations. Realtors® will learn about themselves to best understand how to negotiate with their clients. Best of all, it can help them earn more money and get the results they desire.

Objectives: After taking this class students will be able to:

• Provide an environment where the parties involved are aware of each other’s needs and are willing to work together.

• Bring to a conclusion a negotiation where each participant leaves satisfied with results.

• Explain merit-based negotiation and how beginning with a desired outcome improves the well-being of all participant.

• List the five power positions and how each can be used in a specific negotiation to achieve.

• the desired outcome.

• Demonstrate six negotiating tactics that benefit the parties to the negotiation.