Section 2.7 - Advertising of Listing Filed with the MLS:
A listing shall not be advertised by any Participant other than the listing broker without the prior consent of the listing broker.
The listing agent with the Participants (Broker) approval may grant Blanket Approval for any member to advertise their listings in the MLS. This will be a YES or NO mandatory field on each listing individually and will default to NO in the MLS.
Listing agents may choose to give one, all or none of their listings Blanket Approval.
When a listing is marked YES, the listing agent gives permission to allow other agents to advertise their listing in print or on the internet. In addition to any applicable advertising rules, these additional rules apply:
- No changes or manipulation of the listing data may occur, a true and accurate picture of the listing must be presented and may not attempt to mislead the consumer.
- The advertising agent cannot portray the listing as their own or belonging to their office unless that is a true representation.
- Courtesy Of” with the listing agent’s name & brokerage must be included in the verbiage of the advertisement in a readily visible color and font, with typeface not smaller than the median used in the display of listing data.
- Once you mark a listing YES for blanket approval you cannot rescind the blanket approval authorization.
Advertising a listing without prior consent of the listing broker will result in an administrative fine of $250 and required to attend the MLS 2-hour sponsored course of instruction on the MLS Rules and Regulations within 90-days of notification by the MLS for the first violation. Failure to complete the required education within the 90-day period will result in an additional administrative fine of $1,000 to be billed to the member’s membership account.
A second violation will result in an administrative fine of $500 assessed to both the MLS Participant (Broker) and MLS Subscriber (Agent). Any subsequent violations by the same MLS Participant (Broker) or MLS Subscriber (Agent), the MLS Participant (Broker) and MLS Subscriber (Agent), will each be assessed an administrative fine of $1,000.