Accredited Buyer Representative (ABR) 2 Day Designation (Oct. 15-16) LIVE WEBINAR

When:  Oct 15, 2020 from 8:00 AM to 5:00 PM (ET)
Accredited Buyer Representative (ABR) - 2 Day Designation Course
October 15th - 16th
8:00 am - 5:00 pm
$94, 8 CE
Register Now

The goal of the 2-day (October 15 & 16) ABR® Designation Course is to establish a foundation of training, skills, and resources to help real estate professionals succeed as a buyer’s representative.

Students learn to:
  • Build a buyer- representation business
  • Value the services you perform on behalf of buyer-clients
  • Increase confidence to work toward a signed buyer representation agreement if written buyer representation agreements are customary in your market
  • Gain methods, tools, and techniques to provide the support and services that buyers want
This course offers you 8 hours of CE Specialty Credit

Learning Objectives

   Introduction to Buyer Representation
  • Analyze the agent-buyer relationship and learn what’s important to the buyer
  • Articulate a value proposition as a buyer’s representative

Forming a Buyer Relationship
  • Gain the confidence to present the case for buyer representation
  • Connect different relationships (client or customer) and forms of representation to duties and services provided

 Buyer Consultations
  • Conduct an interview and consultation session that leads to a signed buyer
  • representation agreement and wins buyers’ loyalty
  • Help buyers evaluate if they are ready to purchase homes
  • Help buyers establish their needs, wants, and price range
  • Shape buyer expectations of the market

Putting Buyer Representation into Action
  • Search for properties that meet the buyer’s needs and wants
  • Follow federal, state, and local Fair Housing laws when selecting and showing properties
  • Work with listing agents to arrange property showings
  • Prepare a buyer for property showings
  • Show properties
  • Apply safety procedures when showing property

Offers, Counter Offers, and Negotiations
  • Assess the strengths and weaknesses of offers and negotiation positions of the buyer and seller
  • Help the buyer formulate an offer
  • Use valuation tools—RPR, AVMs, CMAs—to help the buyer evaluate price/value
  • Present your buyer-client’s offer to the seller
  • Help the buyer formulate and implement a negotiation strategy
  • Guide buyers through the offer and counter offer process
  • Manage a multiple-offer situation

From Contract to Close
  • Guide buyers through the required actions and processes between contract and closing

Please click here for more information on obtaining the ABR Designation 

Instructor: Mr. Brian Woods is a seasoned real estate broker, investor, property manager, community association manager, real estate instructor and speaker. Mr. Woods owns and operates multiple real estate brokerages, a community association management firm and a real estate school. In 2013, Mr. Woods was awarded the Mid-Size Broker of the Year Award from the Realtors Association of the Palm Beaches. He also owns two real estate investor associations in South Florida.


Kathy Pollard