Direct Learning Objectives
*Relate how access to information & technology has affected the role of today’s real estate practitioners & consumers.*Identify how to build an online presence that is consumer focused & how to incorporate it into your marketing efforts.*Identify new techniques being used to improve the performance of traditional marketing tools including direct mail, e-mail marketing, etc.*Understand the growth & importance of video & social media & how you can leverage it in your marketing system.
Outline