Pricing Strategies: Mastering the CMA (PSA Certification Core Course)- LIVE WEBINAR

When:  Nov 5, 2020 from 9:00 AM to 4:00 PM (ET)
Pricing Strategies - Mastering the CMA (PSA Certification Core Course)
Thursday, November 5th
9:00 am - 4:00 pm
Register Now

This course is offered through the National Association of REALTORS® and is the core course required to attend in order to apply for the Pricing Strategy Advisor (PSA) Certification. This course is specifically designed to help residential real estate agents and brokers enhance their skills in pricing properties, creating CMAs, working with appraisers, and guiding clients through the anxieties and misconceptions they often have about home values. 

This is the core course you must take to apply for the Pricing Strategy Advisor (PSA) Certification from the National Association of REALTORS®. For more information on PSA Certification Program requirements and benefits, go to

In this class you will learn about:
* Choosing appropriate comparables
* Principles of pricing
* Preparing the CMA
* Presenting the CMA
* Working with appraisers
* Honing your pricing skills

Deborah Diesing moved from Wisconsin to Florida in 1982 to join her father in the family’s real estate business in St. Petersburg. She later took the reins as the Broker and President of the Arbor Realty Group, Inc. 

She is now licensed as a Florida Real Estate Instructor and a member of Florida Realtors® Graduate Realtor® Institute (GRI) faculty, as well as a Senior Faculty member of Trans-Equity, Inc. and the Bob Hogue School of Real Estate. She has reached over 3,500 students to date with consistently positive evaluations. 

Deb instructs new and experienced Realtors in the National Association of REALTORS® (NAR) Code of Ethics programs throughout the state of Florida, and teaches the pre-licensing, post-licensing, as well as continuing education courses for real estate in Florida. She is also adept at Course Writing and has written classes approved for continuing education credits in Florida and real estate licensure in South Carolina. 

Florida Realtor® magazine recognized Deb for her use of technology in the real estate business. She teaches other Realtors these skills and her classes have been contracted throughout the southeastern U.S for over 9 years.

Active in the Realtor Association, Deb is a past-president of the St. Petersburg Suncoast Association and was a Director of Florida Realtors®. She is a member of the Professional Development committee of Florida Realtors®. Deb has also served the Pinellas REALTORS® Organization’s Multiple Listing Task Force and Professional Standards Committee.

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Kathy Pollard