ABR Elective - Marketing Strategy & Lead Generation LIVE WEBINAR

When:  Sep 25, 2020 from 8:30 AM to 5:00 PM (ET)
ABR Elective - Marketing Strategy & Lead Generation 
Friday, September 25th
8:30 am - 5:00 pm
$47, 0 CE
Register Now


Understand and demonstrate your value to today’s buyer.

• Acquire the skills and resources to succeed as a buyer’s agent in a dynamic real estate market
• Help buyers find the right property at the right terms and price in both buyer’s and seller’s
markets.

Learning Objectives:
MODULE ONE: THE IMPORTANCE OF MARKETING

• Summarize basic marketing principles and explain the importance of marketing for your real
estate business.
• Describe the relationship between marketing and lead generation.
• Identify the framework for developing an effective marketing strategy.

MODULE TWO: CREATING AND OWNING A PERSONAL BRAND

• Understand and create your own unique value proposition.
• Assess your competencies and target market to determine the most effective techniques for
maintaining top-of-mind awareness.
• Define your brand and identify essential steps to building and enhancing your brand.
MODULE THREE: DEVELOPING YOUR PLAN

• Identify your spheres of influence and evaluate your current marketing strategy.
• Summarize ways of connecting to and communicating with your spheres of influence.
• Understand how to develop a marketing plan that aligns with your personal brand and can
capitalize on and extend your spheres of influence.

MODULE FOUR: MARKETING TOOLS AND TACTICS

• Examine the social media hub and spoke strategy.
• Maintain a social media profile that reflects your personal branding and engages your target
audience.
• Explain the most effective techniques for using websites and social media for generating leads.
MODULE FIVE: TRACKING AND MEASURING MARKETING EFFORTS
• Explain the importance of measuring and evaluating your marketing efforts.
• Describe how to research, quantify, and analyze leads.
• Identify the tools and systems that are most effective for tracking and communicating with
leads.

MODULE SIX: GOING FORWARD: CONVERTING CLIENTS AND CREATING YOUR MARKETING PLAN

• Know how to effectively respond and communicate with leads.
• Understand the importance of qualifying leads and representation agreements.
• Apply what you learned in this course and start creating your own marketing plan.

Mr. Brian Woods is a seasoned real estate broker, investor, property manager, community association manager, real estate instructor and speaker. Mr. Woods owns and operates multiple real estate brokerages, a community association management firm and a real estate school. In 2013, Mr. Woods was awarded the Mid-Size Broker of the Year Award from the Realtors Association of the Palm Beaches. He also owns two real estate investor associations in South Florida.
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Contact

Kathy Pollard
321-242-2211
kathy.pollard@space321.com