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Events
Event Description
ABR Elective - Marketing Strategy & Lead Generation LIVE WEBINAR
When:
Sep 25, 2020 from 08:30 to 17:00 (ET)
ABR Elective - Marketing Strategy & Lead Generation
Friday, September 25th
8:30 am - 5:00 pm
$47, 0 CE
Register Now
Understand and demonstrate your value to today’s buyer.
• Acquire the skills and resources to succeed as a buyer’s agent in a dynamic real estate market
• Help buyers find the right property at the right terms and price in both buyer’s and seller’s
markets.
Learning Objectives:
MODULE ONE: THE IMPORTANCE OF MARKETING
• Summarize basic marketing principles and explain the importance of marketing for your real
estate business.
• Describe the relationship between marketing and lead generation.
• Identify the framework for developing an effective marketing strategy.
MODULE TWO: CREATING AND OWNING A PERSONAL BRAND
• Understand and create your own unique value proposition.
• Assess your competencies and target market to determine the most effective techniques for
maintaining top-of-mind awareness.
• Define your brand and identify essential steps to building and enhancing your brand.
MODULE THREE: DEVELOPING YOUR PLAN
• Identify your spheres of influence and evaluate your current marketing strategy.
• Summarize ways of connecting to and communicating with your spheres of influence.
• Understand how to develop a marketing plan that aligns with your personal brand and can
capitalize on and extend your spheres of influence.
MODULE FOUR: MARKETING TOOLS AND TACTICS
• Examine the social media hub and spoke strategy.
• Maintain a social media profile that reflects your personal branding and engages your target
audience.
• Explain the most effective techniques for using websites and social media for generating leads.
MODULE FIVE: TRACKING AND MEASURING MARKETING EFFORTS
• Explain the importance of measuring and evaluating your marketing efforts.
• Describe how to research, quantify, and analyze leads.
• Identify the tools and systems that are most effective for tracking and communicating with
leads.
MODULE SIX: GOING FORWARD: CONVERTING CLIENTS AND CREATING YOUR MARKETING PLAN
• Know how to effectively respond and communicate with leads.
• Understand the importance of qualifying leads and representation agreements.
• Apply what you learned in this course and start creating your own marketing plan.
Mr. Brian Woods
is a seasoned real estate broker, investor, property manager, community association manager, real estate instructor and speaker. Mr. Woods owns and operates multiple real estate brokerages, a community association management firm and a real estate school. In 2013, Mr. Woods was awarded the Mid-Size Broker of the Year Award from the Realtors Association of the Palm Beaches. He also owns two real estate investor associations in South Florida.
Download to Your Calendar
Contact
Kathy Pollard
321-242-2211
kathy.pollard@space321.com
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